7 Practical Ways to Make Money on Facebook | A Guide for Content Creators and Business Owners
According to data from Statista (1), Facebook has over 3 billion active users, a figure far exceeding Instagram’s 2 billion and TikTok’s 1.5 billion. Its vast user base provides diverse monetization opportunities for content creators and business owners. Therefore, Facebook remains an important platform for driving business growth. So, how can one make money on Facebook? Next, this article will explore seven practical ways to make money on Facebook, helping content creators and business owners effectively convert traffic into revenue. ** Seven Ways to Make Money on Facebook:**
- Add Paid Subscriptions
- Collaborate with Brands or Creators
- Accept Facebook Stars (Tips)
- Use Content Monetization Tools
- Set Up a Facebook Shop
- Sell on Facebook Marketplace
- Run Store Traffic Ads
Whether you are a content creator building a fan base or a business owner looking to boost sales, you can use the following seven proven methods to make money on Facebook:
Add Paid Subscriptions
By adding paid subscriptions and offering exclusive content to active fans, you can create a steady monthly income. This method not only helps build a loyal community but also generates predictable revenue from your target audience. For example, comedian Daphnique Springs has enabled the subscription feature on her Facebook page, offering exclusive content and other benefits to her 5.14 million followers for a monthly fee. The subscription page of Daphnique Springs’ Facebook shows a video of Daphnique Springs in front of the camera, along with the subscription button. Get Started: To use this feature, your Facebook page must be in professional mode and have at least 10,000 followers, or more than 250 returning viewers. Also, your page must have at least 50,000 post interactions or 180,000 minutes of watch time in the past 60 days. Please note that this feature is only available to invited users.
Collaborate with Brands or Creators
Collaborating with brands to create content about them is a major way for content creators to make money on Facebook. Brands will pay content creators to produce content that helps increase brand awareness and reach new audiences. For business owners, collaborating with social media influencers, although it requires an upfront investment, can build brand trust and boost sales. Facebook’s paid partnership ads allow you to showcase influencers’ content promoting finished products in your ads. The effectiveness of this strategy is demonstrated by Bark’s BarkBox subscription service, a pet company. According to a Facebook case study, the brand’s Reels-style partnership ads on Facebook and Instagram resulted in 13% more subscriptions than traditional ads. Two screenshots of brand Bark’s Facebook partnership ads. One shows a scene of some pet food, and the other shows a woman holding a package of Bark’s product in her hands. Get Started: For creators, you must use Facebook’s paid partnership (the page language can be switched to Chinese) tool to add a tag to sponsored posts (content created by creators in collaboration with brands for promotion): click the handshake icon when publishing, add the brand page URL, and then publish. You can contact brands that you have used and trust, as such collaborations are the most sincere. For business owners, when starting an influencer marketing campaign, first find creators who are a good fit for your brand, prepare clear content guidelines, and plan your promotion strategy.
Accept Facebook Stars (Tips)
Facebook Stars allow viewers to tip your content during live streams, videos, or text posts, providing a direct way for viewers to show their appreciation for your content. When a viewer sends you stars, Meta will pay you at a rate of 1 cent (approximately 0.07 yuan) per star. Get Started: The main requirements for receiving Facebook Stars are as follows: Age: 18 years old or above Number of Followers: At least 500 followers Account Age: At least 30 days
Use Content Monetization Tools
Facebook’s content monetization program integrates video ads, Reels ads, and performance bonuses into one program. As of October 2024, the program is still in the testing phase and is only available to invited users. Business owners can place video ads in creators’ content without an invitation. Although Facebook accepts ads ranging from 5 seconds to 10 minutes in length, for best results, it is recommended to keep the ad length within 15 seconds and provide a skip option. Get Started: If you are an established content creator looking to make money through ads, please fill out the content monetization interest form. Brands can place video ads in creators’ content without joining this content monetization program. 📕 Related Reading: What is Content Marketing? How to Use Content Marketing for Your Business?
Set Up a Facebook Shop
Social commerce is booming, and nearly half of American consumers shop on social media platforms. After setting up a Facebook shop, you can directly sell products on your brand’s Facebook public page and offer mobile payment options to buyers. At the same time, you can customize product collections, promotional banners, and product
The Facebook shop of Kirrin Finch shows products such as trousers, jackets, and shirts, along with relevant promotional copy. Kirrin Finch displays its featured collections and customer favorites in its Facebook shop and also promotes its cotton polo shirts in the form of text posts. Get Started: If you want to set up a Facebook shop, first create a business page and upload your products. Then add images and descriptions and create product collections.
Sell on Facebook Marketplace
Facebook Marketplace has over 1 billion monthly users, and both individual sellers and business owners can use this platform to reach local buyers. To successfully sell products, you need to write attractive product descriptions and select the correct category to make it easier for buyers to find your products. Additionally, you can join Facebook groups focused on local sales. A screenshot of the page for creating a listing on Facebook Marketplace Get Started: If you want to upload products to Facebook Marketplace, you need to “Create a Listing” on the platform. Please note that certain products are not allowed to be sold on this platform, such as healthcare supplies, animals, controlled drugs, weapons, counterfeit goods, and other products that infringe on intellectual property rights. For more information, please refer to Meta’s commercial transaction policy. 📕 Related Reading: How to Sell on Facebook: A Beginner’s Guide Run Store Traffic Ads Store traffic ads can direct viewers to your store’s homepage, a specific product page, or a product collection page with multiple products, thus boosting sales. You can choose between manual ads or auto-updating ads, and the latter will be synchronized with the product catalog. The display of a store traffic video ad for a skincare brand on a mobile phone. The ad shows a close-up of a woman’s face with skincare products beside it. Store traffic ads on Facebook are all labeled with the word “Sponsored.” Get Started: The prerequisite for running store traffic ads is to have a Facebook shop and a product catalog. When running ads, you need to determine where to direct interested viewers and whether to create the ads manually or automatically. 📕 Related Reading: How to Effectively Run Facebook Ads: A Beginner’s Guide Eligibility Requirements for Making Money on Facebook Whether you are a business owner looking to sell products on Facebook or a content creator hoping to make money through features such as stars and subscriptions, your public page or profile needs to meet the corresponding eligibility requirements. The relevant requirements are divided into three categories, and violating these rules will result in the loss of monetization eligibility: Facebook Community Standards: These are the basic rules of the platform, such as not infringing on personal privacy and third-party intellectual property rights. Partner Monetization Policy: This part of the rules covers the entire Facebook public page, the content you create, the way you share content, and the methods of receiving and making payments. Content Monetization Policy: This part is the rule at the content level, regulating every post you publish. For example, bullying, fraud, and violent or pornographic content are prohibited. The “Monetization” tab page in Meta Business Suite shows that the business’s public page has the monetization function. You can check whether you are eligible for monetization in the “Monetization” tab in Meta’s Meta Business Suite (formerly known as “Facebook Creative Studio”) (for business public pages) or in the “Monetization” section of the professional dashboard (for creators’ profiles). You also need to:
Set your profile to professional mode.
Have been on Facebook for at least 30 days. Publish authentic and original content while complying with the rules. For sellers on Facebook Marketplace, you only need to be at least 18 years old and comply with the platform’s terms of service. 💡 Please note that according to Facebook’s “Partner Policy,” to use the monetization products on the platform, you must live in a country or region where the monetization products and features are supported. Common Questions about Making Money on Facebook How many views are required to earn income on Facebook? The requirements for earning income depend on the monetization method. You need to have 250 returning viewers or 10,000 followers to enable the subscription feature. Selling on Marketplace does not require any views. How can I earn income on Facebook? There are various ways to earn income on Facebook, mainly including the following: Subscription income Tips from Stars
Sales from Facebook shops
Transactions on Facebook Marketplace How many followers are needed to make money on Facebook? The requirements for the number of followers depend on the chosen monetization method. Facebook Marketplace does not require any followers. To earn income from Stars tips, you need 500 followers, and to earn subscription income, you need 10,000 followers or 250 returning viewers. How much are Facebook Stars worth? Facebook Stars allow viewers to tip your content during live streams, videos, or text posts, providing a direct way for viewers to show their appreciation for your content. When a viewer sends you stars, Facebook/Meta will pay you at a rate of 1 cent (approximately 0.07 yuan) per star. Can you make money from Facebook Reels? There are mainly the following ways to make money from Facebook Reels: Advertising revenue: With a large number of viewers and interactions, you can participate in ad revenue sharing and benefit from advertising income. Brand partnerships: When you have a large fan base, brands may approach you for paid partnerships to promote their products and services. Fan support: Through the “Fan Support” feature, fans can support you with “Stars” (the tipping feature on Facebook) or by directly subscribing.